Since launching the David Jones Fashion Hub & Facebook page only 2 months ago, we’ve been busy. It’s been an exciting stream of social content, tools, mobility and there’s much more fun stuff to come!

DJs’s biggest event of the year is the Spring/Summer Fashion Launch and VJ worked overnight to give DJs fans the quickest ever event wrap-up the following morning. Following the overnight video we crafted a beautiful Making Of mini-doco of the event taking fans behind the scenes to meet Miranda Kerr, make-up artists, event organisers and DJs. (See the YouTube videos below)

To keep us all grounded and enhance provide utility for David Jones customers a mobile site and Facebook store finder were launched as part of an ongoing release plan.

It’s been really exciting so far but this is just the beginning.

Checkout the work by clicking on the links above or screenshots below.

The making of David Jones Spring/Summer Fashion Show 2011

David Jones Spring/Summer 2011 Fashion launch

Facebook store locator

Mobile site

Facebook welcome page